Category Archives: marketing

How to Sell a Chicken Suit

A Lesson in Finding Your Market An acquantance of mine manages a magic store in New Jersey. The store bought a few chicken suits and put them in their store at the mall. They were priced at $60 and they never sold a single one. Months later, the magic store expanded and they opened a [...]
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Michael Ellsberg’s (Mixergy) Advice on Copywriting

Today we’re going to take a detour from the regular topics at eigenjoy and talk about a topic a lot of hackers need help with: copywriting. If you’re reading this blog you probably need help copywriting. A common trend I’ve seen with hackers is that while we’re strong on technical prowess, we’re short on communicating [...]
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